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Email Nurture Sequence
How can you nurture your email list if you don’t separate them by interest?
In this blog, we are going to discuss weekly emails and tagging to build an effective email nurture sequence.
It’s not as hard as you think but it does take planning. Let’s begin.
Firstly, are you nurturing a client after a sale as you have more products or services that would benefit them in the future?
Not that it matters as the nurturing process is done the same way for new people who have joined your email list and existing people on your list and interests grouped by action tags e.g.
You need to be sending a weekly email (I send emails every 5 days) at a minimum to keep your product or service fresh in your email readers mind.
So the question now becomes.
How can you email out your readers once a week and not annoy them?
Simple. You email out problem solution subject lines in your niche and tag the email readers who open the learn more link at the bottom of the email as an interest.
The reason we DON’T tag an opened email as an interest is because many email clients now load images automatically which would tag email list readers by interest incorrectly.
Let’s look at some email subjects that an email reader may find interesting that use the problem solution format
Here’s a couple of examples from copyblogger.com:-
- The Secret of Successful Podcasting
- Here is a Method That is Helping Children Learn to Read Sooner
- Little Known Ways to Save on Your Heating Bill
- Little Known Ways to Lose Weight Quickly and Safely
Those headlines aren’t pushy or salesy
That’s because you are giving helpful advice and here’s the clever bit, you only give an overview with a call to action link to learn more at the end of the email.
The “Learn More” link in the email can go to a blog, sales letter or sales video.
While there is a mix of people who tell you to send visitors from your email to a blog, and others say send your email visitors to a sales letter.
There are a number of factors to consider for your personal niche and experience e.g.
- If you write an email that totally leaves your reader wanting more, then put a link to a sales page/video and test conversions.
- Depending what stage your email reader is at depends whether they want your product or service right now or just like to read about it and they are putting a plan together for later in the month/year.
Personally, I like to send three emails giving tips, then send an email to a members area I offer, for you it’s best to test what works best, you can use my process as a starting point.
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