How To Construct A Headline That Gets Attention
Listen or keep reading…
Headlines and subject lines connect with your audience on a psychological level.
Which is why, when something is of interest to you, it could have your friends board to tears.
Here’s what I mean, the standard format for a good headline is:-
The Problem, Solution, Target Audience.
- Get rid of [Problem] fast with [Solution] for [Target audience]
- Get rid of Acne fast with “Acne X Facewash” for greasy skin.
- Now you can say goodbye to [Problem] with [Solution] for [Target audience]
- Now you can say goodbye to Acne with “Acne X Facewash” for greasy skin.
- Have [Problem] you can be proud of with [Solution] for [Target audience]
- Have spot free skin you can be proud of with “Acne X Facewash” for a clear complexion
As you get to know your audience over the weeks
You should email out at a minimum once a week.
I email out every five days but that’s for a different blog. Once those on your email list get to know like and trust you. You can change the format of your headlines.
A good example of getting loose with your audience is when you look at YouTube channels and the headlines become just one of the problem, Solution, Target audience sequence.
Examples headlines once your audience know like and trust you:-
- I tried to help him – This is a problem solution where your audience knows you.
- There’s something we’ve been hiding from you – Solution with interest where your audience knows you.
- Wait till you see this – Solution with interest where your audience knows you.
You need to be careful with assuming your audience knows you and definitely split test sending an email with a loose email and the traditional Problem, Solution, Target Audience format.
At the end of the day, it’s about testing what works best in your niche.
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