How Can Email Marketing Help My Business
Email marketing keeps your clients engaged and turns cold leads into warm leads by building trust and setting you up as an authoritative person in your niche.
At least if you setup email marketing with that plan in mind.
Sadly too many people think email marketing is a way to sell sell sell.
Email marketing is a communication platform.
Treat it as your personal QVC channel and you will burn through leads like crazy.
Learn to communicate over email to achieve successful email marketing that becomes a powerful solution for your business.
Email a tip a week to your audience, as long as you keep to your niche, your email readers will have a higher attention rate.
One thing I like to do is. Write a blog giving good advice then write an email with something juicy in a story format with a problem, then when I’m ready to spring the solution, I pop in a link that points to the matching blog. Something like, Click here to keep reading and see how x solved their problem.
Best part is, those email list members who click the link and visit your blog, your email system can tag them and fire off a trigger to email you, so you call or email your reader right when they are in your website.
What is email marketing and its benefits?
Email marketing is the art of telling stories that engage with your email list by writing about the problem, solution and journey that you or your customers have taken to get over a stumbling block and how your product or service was a key player in the process.
The more people in your email list who click the link in emails you send and come back and visit your corresponding blog that your email link points back to. Begin to see you as an expert in their niche. When you have your email system tag those list members who visit your blog.
You end up with a target audience of leads who are warming to your personality. This builds trust and improves your chance of a sale.
Is email marketing still effective?
Email communication is how businesses communicate and is still effective. The problem with email marketing is marketers treat their email list like a last minute marketing newsletter trying to promote and sell like direct marketing. Which is not effective.
The first problem is no one wants to be sold to, you need to think of email marketing as a way to keep your list in the loop with what’s happening and is the biggest benefit to your list reader. I find the best way to do this is by emailing a tip a week as consistency matters too. So I send out one email tip a week minimum. The second big problem is many marketers send out fancy looking emails which has the following issues:-
- Fancy emails with images are slow to load on mobiles.
- Images don’t always load depending on the email client or network coverage.
- Messages are very one sided. Like asking a first date to marry you without first creating a relationship.
When you email out tips you build trust which turns cold leads into warm leads which has a much better chance of leading to a sale should you have the right product or service which saves your reader time or money.
When writing emails to keep your list enguaged, think more along the entertainment and value. An example of this would be, send out an email with a customers success story, setting your customer up as the hero who had a tough break, and you are the coach, Yoda to Luke if you like, then when you are just about to uncover how your client hit success from your product or service. You put a link to the blog with the full story.
This takes interested readers from your email and brings them back to your website. Which you tag or setup an email notification to notify you the person is on your site. Letting you give them a call or email, depending on the information you have collected.
Word of caution here, the more information you collect the less subscribers you get, best to collect an email, possibly a name and give a reason why e g.
My ebook is e-mailed out automatically, pop in your email address and you will have your own guide in the next two minutes.
As long as people have a reason to enter their email address, there is a much higher chance they will which gives you higher email signups for the same ad cost.
How do you market your business through email?
Send out email tips weekly to keep you fresh in your email readers mind so when they’re ready to buy a product or service you offer you become the go to person in their mind.
I use the Three One email method where you send out one tip a week for three weeks and on the fourth week you email out an invite to your sales video or letter.
The idea is the free weekly tips by email builds trust with your email list and the fourth email invites them to your sales video or letter.
Providing your product or service saves your reader time, money or both.
This builds trust and keeps you fresh in your email readers mind. Then your email reader once ready to buy a product or service you offer, you will be fresh in their mind and the go to person which gives you a better chance of getting the sale.
How much does email marketing cost?
Email marketing costs the price of attention. Wither you spend time list building from free traffic sources or use paid advertising sources to build your list depends massively on cost and interest.
Adding to the mix, does your copy have visitors jumping onto your email list or running a mile?
That’s where conversion tracking comes in to see where bottlenecks in copy are.
When businesses start to email and track conversions, the process normally goes something like this.
- We have xx employees
- We have been established for xx
- We are the industry leader at xx
It’s all about them. Once the tracking results show poor conversions, companies start testing different email styles from newsletter styles, fancy graphics and font styles.
Then go back to the basics as conversions are still poor.
It’s only when you realize that everyone is in a hurry and looking for answers that a clean email with a link back to a blog gives your email reader a speedy email to read and make up their mind if this is for them and if so, click the URL in the email that links back to your blog which your Autoresponder adds a tag to the user email marketing them as a possible lead who have a higher interest.
What is a good open rate for marketing emails?
Between 20% and 28% is a good open rate providing you are emailing one tip minimum a week to your email list to have them know like and trust you.if you constantly email sale after sale to your list you will be around or below 1%.
Your open rate comes down to the quality of content. It was best explained to me this way. Are you helping your email reader or yourself. A selfish attitude will see a poor response where as a selfless attitude with build a trusting customer base.
What is the success rate of email marketing?
If you are using Facebook ads, your audience to click through rate should be 1% or above. Traffic from a Facebook ad to landing page to email sign-up, you should target as close to 40%. It took me 6 weeks of testing and tweaking to get to 32% It all depends on your message, niche readers interest and value of importance. Once you get all that sorted out. Your email list to sales conversion depends on your approach and price.
It all differs on your message, product interest and experience. This is why no one puts sales conversion figures unless walking you through an actual campaign.
While this blog covers tried and tested methods, sales are never guaranteed as there are so many factors e.g.
Copywriting – If your text comes across unrealistic, your reader thinks you are not yet an expert in your craft, so be careful when making claims and never use claims you have not proven yourself.
Storytelling – Have you learned the art of keeping your reader interested throughout your email marketing funnel? I find the best way is to start at your offer and build your campaign working back to your paid ad text. That way each step of your funnel or flow as some call it, leads into the next stage very well.
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